Category Archives: Digital Marketing

Importance of Digital Marketing in 21st Century

IT and ITES services have emerged as one of the mainstays of the Indian economy. Over the years, this segment has enlarged its share in the GDP and the revenue collected by the Indian as well as the overseas organizations. Digital marketing is one of the most important but underrated part of the services provided by the IT companies. Despite its wide use and prevalence, most of the common populace as well as many professionals do not know about its utility and the opportunities that it presents. If you are an youth who is looking forward to forging a career in the field of digital marketing, this is quite the opportune time to find the best digital marketing institute in Kolkata and embark on a challenging but rewarding career path.


Still not sure? Well, let’s make things a bit easier for you and talk about how digital marketing services help a business organization grow.

Everybody Needs a Website:

Let me ask you a simple question. How do you, a youth of 21st century find the products and services that you need or want? In the earlier days, most people would have relied on their friends and family, yellow pages as well as the ads they see to find the product or the service they needed. But you wouldn’t do that, would you? These days, consumers, through their smart phones and computers would search for the goods and services they hope to find. That means, each and every business worth its salt would have to be present in the domain of the digital world. That means they will need a website. This is the foremost part of digital marketing services. Apart from providing their services and products through their website or mobile app, organizations also post information and latest trends of the segment of the industry they work in. Check out the list of best digital marketing institute in Kolkata and you are sure to find a course in website design and development there.

Search Engine Optimization:

One the organization develops and designs its website, it will look to popularize its website. As mentioned earlier, most consumers will search for the products or services they need through one of the popular search engines present in the sphere of internet. The names of a number of websites appear on the result page of a website. The methodology that ensures that the name of a specific company comes up on this page is commonly known as SEO or search engine optimization practices. Many digital marketing professionals start their professional lives as SEO experts and then move up to various other lucrative areas of the digital marketing world.

Email Marketing:

Email marketing is another important part of digital marketing strategies of a business organization. Email ids of consumers are found out from the available data bases and they are mailed about the popular and upcoming products and services that a company has on offer.

So what are you waiting for? Find the best digital marketing institute in Kolkata and see which course you like!


How To Select The Best Digital Marketing Agency For Your Business?

Often do we read news of scams and reports of some digital marketing
companies that add no value to their clients’ businesses. In a globe where companies spend cash every year on digital marketing, the need to unique outstanding companies from bad cannot be pressured enough.


Combining various digital marketing tactics with other forms of media and methods, online marketing has become one of the most beneficial methods of lead-generation, marketing and obtaining bigger customer-base. Generally, it can be divided into online marketing, cellular marketing and off-line marketing.

The importance of having a online marketing organization for any kind of organization is obvious. It is you will of any firm to focus its whole attention to the industry that it is in and consequently to the primary goals that form the organization. This demands assigning other performs like digital marketing to external companies.

For example, a organization that produces clothing will dedicate most of its employees to manufacturing and selling clothing alone. The organization of that organization is clothing, not marketing or advertising; and even if it does its own advertising models, there’s a better chance that a marketing organization, whose sole organization is creating advertising models, is going to do the job far better than the company’s marketing department.


And in a globe where most consumers are now equipped with cell phones, TV, on the internet and other digital media, the need to scan one’s advertising models need not be be described. Because there’s a easy fact above all else: digital marketing performs. It is cheaper than conventional methods and clearly more efficient.

So how does one look for the right digital marketing organization to execute with?

Choosing the right organization can be a challenging task especially because there are new companies developing almost everyday. And because the wide range of alternatives provided by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital organization for your business:

Services Offered

The first thing you should always consider when looking for online marketing companies to execute with is you will and wide range of alternatives they provide. A outstanding organization should provide as many alternatives as possible under one ceiling. This will preserve you the effort of discovering  for a specific service as you can quickly assign all your online marketing needs to that organization.

A full maintained organization typically offers:

– Web design and development
– Seo and marketing
– Mobile marketing
– Marketing via email
– Public online marketing
– Online marketing
– Online popularity management

Portfolio And Testimonials

A outstanding online marketing organization will always have a information that includes clients with recognizable levels of achievements. You can quickly access this information from their web page. A information web page that lists many customers is more reliable than one that shows only a few.

Testimonials are another requirements to help in selecting a digital organization for your organization. Good companies will have suggestions and opinions from past clients. The more suggestions, the better.

Online Existence And Reputation

It’s only natural for a organization that deals in online marketing to have a recognizable on the internet existence. Does it have a Facebook web page and if so, how many Likes does it have on the page? What is its Twitter following like? Public media existence and activity is a outstanding measure of a company’s reputation.

A quick Internet look for engine using the company’s name as the key word will reveal significant amounts of information about the organization, including opinions and opinions on review sites, if any. A look for question that profits very little result may not be the best organization to have your marketing execute assigned to.


Any outstanding organization should have outstanding support. Try calling the online marketing organization that you’re currently researching on from their web page or via their Live chat application, if they have one. How lengthy does it take for them to respond? Call them up and talk to them. Discover out how knowledgeable their support team is. This is a organization that you’re going to give a lot of cash to, it’s important to know before-hand if they are worth investing in and that if you ever run into issues, they are there for you.

Choosing a online marketing organization for your organization should never be taken lightly. The achievements and failing of your organization is ultimately in their hands. Besides, if you’ve found a outstanding organization whose efforts have brought you bigger profits, you are going to want to establish a durable relationship with that organization.