Category Archives: Penguin

Why Sites Were Hit by Google Penguin 2.1- Who Got Hit?

Obviously, Penguin 2.1 seems to have recognized more recent link spam – those link spam that were created at a later time frame than the Penguin 2.0 rollout in May, Gabe said.

Of that link spam, Gabe said the following represent the culprits:

  • Forum spam: This includes comments in forums with exact match anchor text links.
  • Forum bio spam: Biographies of forum users containing exact match anchor text links.
  • “Do follow” blogs: Blogs that don’t add nofollow to the links posted. “Let’s face it,” Gabe said. “Being listed on do-follow resource sites can absolutely send Google a signal that you are trying to game links.”
  • Blogroll spam: Watch for blogroll links gone wrong. “Some may be fine,” Gabe said. “If you are unsure which ones are bad versus good, ask for help from a seasoned SEO.”
  • Spammy directories: If you’ve used spammy directories in the past, and still have links out there, Gabe said “nuke them, have them nofollowed, or disavow them.”
  • Blog comment signature spam: Google seems to be targeting these links even when they’re not followed, Gabe said.

Gabe also identified a new culprit: classified sites displaying up with large artificial, unnatural links resulting in location sites. He also said that, unfortunately, he has seen evidence of negative SEO rearing its ugly head during Penguin.2.1. raising its unpleasant head during Penguin 2.1.

I saw an entire business category (in a geo area) get hit with spammy links. That seemed very suspicious. All the business owners (who are competitors) were all blindsided.”

Tips and Recovery 

  • Understand that Penguin intensely objectives artificial unnatural links. Your new content and public action won’t induce a restoration.
  • Thoroughly evaluate your link information, while keeping a eager eye on exact match and rich anchor text. That’s what Penguin objectives.
  • Remove those links if you can, and disavow the remaining links. And use the domain operator in the disavow file when the domain is low-quality. Don’t try and target specific URLs on a spammy domain, when you can nuke the entire domain.
  • Make sure more  spam links are not being added as time goes on.  business owners think they cleaned up their situation, only to get hit harder during Penguin 2.1. After checking their link profiles, you can clearly see more spammy links were added during the spring, summer, and fall. This is what got them hit by Penguin 2.1.
  • Move fast and be aggressive. Penguin recoveries during Panda updates, so there is a possibility of recovery prior to the next official Penguin update.

How to Recover Penguin Hit



Kathy Brownish took the level next to discuss how to recover  algorithm updates affecting a site. Penguin is an algorithmic recognition, so you likely won’t have any information or any messages  in Google webmaster Tool or guide activities detailed. So the visitors fall will be the greatest signal cross-referenced to algorithmic up-dates.

Next phase is to eliminate any issue links and then be individual as it’s not an immediate restoration. Inquiring a reconsideration is not going to help in these situations. The criteria has to identify that the links you have eliminated are gone.

For manual actions link activities, you have site-wide and limited Penalties. Look at the reports in Webmaster Tools  to see what activity was taken and what the purpose is for the Penalties.

Identifying links can be complicated. So be sure you look at every sector in your link information, but don’t fear about analyzing each and every link if you have countless numbers arriving from the same sector. Instead, select a example and figure out if the link arriving from the sector are excellent or bad overall.

Categorize the links for performance after determining them, Brownish said. You can group them together in groups such as “blogs,” “links from the same ‘C’ prevent,” “links from feedback,” etc. You can divvy up the perform between associates this way.

Here’s a five-step way to fresh up links that Brownish said they use at Rock Forehead Consulting:

  1. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on.
  2. Categorize the links as previously mentioned.
  3. Examine the links and determine if they are good or bad.
  4. Get contact info through social, email, or snail mail.
  5. Be polite when you contact the webmaster. Don’t blame them, but be persistent.

After you’ve done all you can and if you’ve had no fortune, you can try the Google Disavow Tool to disavow the links.  Device to disavow the links. If you have had fortune in washing up your links, you can publish a reconsideration demand in those days.

When posting a reconsideration demand, you need thorough certification to demonstrate the critic at Search engines that you’ve done all you can to fresh up your website. Adhere to the important points and tell the tale. Describe how it occurred, how you washed it up, and that it won’t occur again.

At the same time you are cleaning up links, you should be building great links through quality content. This is how you can ultimately pull through those penalties.