Category Archives: SEO

Importance of Digital Marketing in 21st Century

IT and ITES services have emerged as one of the mainstays of the Indian economy. Over the years, this segment has enlarged its share in the GDP and the revenue collected by the Indian as well as the overseas organizations. Digital marketing is one of the most important but underrated part of the services provided by the IT companies. Despite its wide use and prevalence, most of the common populace as well as many professionals do not know about its utility and the opportunities that it presents. If you are an youth who is looking forward to forging a career in the field of digital marketing, this is quite the opportune time to find the best digital marketing institute in Kolkata and embark on a challenging but rewarding career path.


Still not sure? Well, let’s make things a bit easier for you and talk about how digital marketing services help a business organization grow.

Everybody Needs a Website:

Let me ask you a simple question. How do you, a youth of 21st century find the products and services that you need or want? In the earlier days, most people would have relied on their friends and family, yellow pages as well as the ads they see to find the product or the service they needed. But you wouldn’t do that, would you? These days, consumers, through their smart phones and computers would search for the goods and services they hope to find. That means, each and every business worth its salt would have to be present in the domain of the digital world. That means they will need a website. This is the foremost part of digital marketing services. Apart from providing their services and products through their website or mobile app, organizations also post information and latest trends of the segment of the industry they work in. Check out the list of best digital marketing institute in Kolkata and you are sure to find a course in website design and development there.

Search Engine Optimization:

One the organization develops and designs its website, it will look to popularize its website. As mentioned earlier, most consumers will search for the products or services they need through one of the popular search engines present in the sphere of internet. The names of a number of websites appear on the result page of a website. The methodology that ensures that the name of a specific company comes up on this page is commonly known as SEO or search engine optimization practices. Many digital marketing professionals start their professional lives as SEO experts and then move up to various other lucrative areas of the digital marketing world.

Email Marketing:

Email marketing is another important part of digital marketing strategies of a business organization. Email ids of consumers are found out from the available data bases and they are mailed about the popular and upcoming products and services that a company has on offer.

So what are you waiting for? Find the best digital marketing institute in Kolkata and see which course you like!


Pizza Delivery in Halifax – The Best Gift of Technology to Food Lovers

Pizza Delivery in Halifax is certainly the best thing that has happened with the advent of technology. It can be any occasion, and you just need an excuse to relish on a sumptuous meal with your loved one whenever you want.

Nowadays, pizza delivery can be a significant extravagance. A few of us are hesitant to over enjoy – however regardless of how old we get, the enthusiasm of hot heavenly pizza being conveyed to our doorsteps never wears off. The restaurants providing the best pizza in Halifax offer the fastest and easiest pizza delivery in Halifax. There truly is no “best” time to request pizza, yet in the event that you truly need to make your night additionally amazing, home delivery is presumably the best thing you can do.

Celebrating a Victory, However Small It Is

Pizza is a celebratory food that unites individuals, on the grounds that everybody gets a slice (a few of us more than one). When you or your most loved group have a major win, the principal thing you need to do is take everybody out for pizza – or, on the other hand bring everybody home, arrange it in and get it delivered. The environment can get really wild after a gigantic win and full paunches are the most ideal approach to settle boisterous young men, (and those young hearts too).

Birthday parties

On the off chance that you are facilitating a kids’ get-together, it’s one less thing to stress over knowing the food is en route without you doing much in particular. Children can get really fastidious with regards to snacks and nourishment, yet pizza in Downtown Halifax is a certain fire approach to take into account everyone’s taste. Can that ever go wrong with you?

Late Dinners Together with Your Loved One

Some of the time, we return home late from work, just to find our significant other/spouse/accomplice may not have time to prepare anything. Going out is certainly something which comes last on both of your minds, and that is when pizza delivery in Halifax turns into something more welcoming. However, certainly the main issue after that is who will get the last slice of pizza.

TV Time with Family

Likely the most prevalent time to arrange a pizza party is a family night. Everybody’s casual before the TV and you’ve at last picked a film all of you can watch together. All that is missing is food, and nobody’s is ready to miss the show. Why demolish the state of mind when you can arrange pizza? Order some sumptuous pizza right away with all ingredients you want just with a click of your mouse and enjoy the moments to the fullest.

Fast & Furious 8 Release dates April 14, 2017

The Fate of the Furious marks the only film of the franchise other than The Fast and the Furious: Tokyo Drift (2006) not to star Paul Walker, who died in a single-vehicle crash on November 30, 2013.[2] The film is scheduled to be released on April 14, 2017.

On the heels of 2015’s Furious 7, one of the fastest movies to reach $1 billion worldwide in box-office history and the sixth-biggest global title of all time, comes the newest chapter in one of the most popular and enduring motion-picture serials of all time: The Fate of the Furious.

Now that Dom and Letty are on their honeymoon and Brian and Mia have retired from the game—and the rest of the crew has been exonerated—the globetrotting team has found a semblance of a normal life. But when a mysterious woman (Charlize Theron) seduces Dom into the world of crime he can’t seem to escape and a betrayal of those closest to him, they will face trials that will test them as never before.

From the shores of Cuba and the streets of New York City to the icy plains off the arctic Barents Sea, our elite force will crisscross the globe to stop an anarchist from unleashing chaos on the world’s stage…and to bring home the man who made them a family.”


It’s a little disappointing that Dom (Vin Diesel) can’t stick to the good side of the law for very long… But well, at least he and his crew still have some sort of moral compass and will eventually join forces to fight on the good side of the force. Plus, the film is going a damn giant action feast, I can’t wait to see the whole thing! And you?

Besides Vin Diesel, th cast also includes Charlize Theron, Dwayne Johnson, Jason Statham, Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges, Nathalie Emmanuel, Elsa Pataky, Kurt Russell, Scott Eastwood, and Helen Mirren.

Coming to theaters on April 14, 2017.


Need help with your dissertation? Hire an expert

If you are interested about Dissertation help in Dubai and want to opt for it, then gaining an idea about the topic before making any decision will be the best thing to do. This pice of writing will be able to assist in that quest.

Dissertation is one of the most important parts of your education. Being a student, if you are interested in pursuing higher studies, then it will be of utmost importance to write and submit academic paper or papers. Now it is also true that not everyone has the flare or knack for writing. The people who can write and express themselves in words are indeed lucky in such situations, but the rest of the population who cannot manage this, feel real at a bind. If you belong to this second group and are worried about your grades, then it is time to do something about it.

Certain questions and their answers

By now, it is quite clear that you are going to have certain questions. Normally these questions include queries about writing a good dissertation, they easier ways of expressing one’s ideas and opinions, clever ways of putting words in right order and such. Yes, these are still true and valid queries, but there is another point that has been added to this list in the last half a decade. That question is, whether it is possible to get Dissertation help in Dubai or not. Yes, it is quite possible to get help for writing a good quality dissertation.

Dissertation help in Dubai

Available assistance and how to go for it

There are individuals and companies which will be able to help. All one needs to do is find such an option, go for the service and within a certain time period, a well-researched and properly written dissertation will be delivered to the person who put forward the request. The process is quite easy and if you are not completely comfortable with the idea of someone else writing the dissertation, then it will be possible to use that Dissertation help in Dubai and the paper itself as a guide and write your own dissertation. Either way, there is substantial help available which can make your student life easier than you ever thought.

Dissertation help in Dubai


It is also true that after understanding the importance and need for such services, both companies and individuals providing Dissertation help in Dubai has grown multiple times in number, this has worked as both an advantage and disadvantage. It is because of multiple options, people have ample choices, which they can use to find proper help. One the other hand, this huge number of options is quite enough to confuse someone seeking assistance. In short, you have to be quite careful while searching for the perfect option. If managed properly, you will be able to enjoy the service perfectly.

The Necessity of Taking Help on Dissertation in Dubai

Dissertation writing is such a complicated subject matter that it requires that it would be a great idea if you can find and consult an expert who can provide you with an extensive help on dissertation in Dubai. Read on.

Dissertation writing is such a complicated subject matter that it requires that it would be a great idea if you can find and consult an expert who can provide you with an extensive help on dissertation in Dubai. However, one thing that you should keep in mind while selecting such a person with your dissertation help in Dubai is that this particular support provider must be highly qualified to possess an in-depth understanding matching the standards of the prerequisites of a doctoral dissertation. A dissertation is not a child’s play. You need to have thorough perseverance, expert guidance, sufficient amount of research and a thorough, methodical planning to get you going for attaining the highest qualifying degree possible.

Writing a high-quality dissertation piece is not a piece of cake for everybody. Given the fact that there is a serious amount of pressure built up on the students academically, also their careers are demanding enough to take a chunk of their time, and hence, it is understandable that they cannot dedicate the required amount of time and enthusiasm for this task. So, taking an expert’s help on dissertation in Dubai is the only viable option left for the.


A scholarly dissertation consists of a few hard-core factors which include, a thoroughly researched topic, an extensive plan, the right format, a proper technique of research, and of course a properly researched literature review. All these can definitely not be achieved by you along. As a matter of fact, competent writers having years of experience in the profession, can only assist you by rendering the professional dissertation help in Dubai. Their intensive research and expertise with the various subject matters have helped them to accumulate a vast amount of valuable information on different topics which can be of great help to you from time to time.

Dissertation is one area which cannot be completed without customization of writing on certain areas of requirements. Also, with the uncertain and inflexible deadlines, you are sure to lag behind if you do not seek an expert’s help in the right time. Thus, take the necessary help as and when required and you are sure to create an outstanding paper for securing better grades.


Top 5 Reasons You Shouldn’t Use AdWords

We love Google. Seriously. Where would we be in both our personal and professional lives without it? Because Google is such a powerhouse, you would think that we would be big supporters of a service like AdWords.

Before we get too far ahead of ourselves, here’s a brief reminder on what exactly Google AdWords is.

In a nutshell, AdWords is Google’s paid advertising product. Have you ever seen those ads that appear at the top or side of your screen? Those are AdWords ads that a company paid for so that people will notice their business whenever they’re searching Google. And, they only have to pay whenever someone clicks on the ad. This is known as cost-per-click advertising (CPC).

In theory, this sounds like a great opportunity to expand your business. After all, people are on Google all the time and when they catch your ad, they will head to your site and you will gain more customers. Besides claiming about 80% of internet users, AdWords is also easy to launch and you can set a budget. Also, ads are placed at the right place during the right time.

Note:  I am a huge Adwords fan and manage millions of dollars in Adwords spend a month for some very large companies.  I love it.  But despite how much I love Adwords, it’s not for everyone.  Here are the top 5 reasons why your business shouldn’t be using AdWords.


1. You Pay For Clicks

Of course you know that with Google AdWords you’re paying for clicks. This wasn’t a problem a long time ago when rates were more reasonable, you know, pennies instead of dollars. The problem nowadays is that a startup or new business is dropping $5 or more per click to get people to visit their site. Sure. That may increase visitors because you’re appearing at the top of the Google search page, but it’s not guaranteeing customers.  Some clicks can be as high as around the $60 range per clicks.

What that boils down is that whenever someone clicks on your ad, you still have to pay Google, regardless if a sale was made or not. And, that becomes an issue whenever you have visitors who are just browsing the web with no intention in ever investing in your product or service.

In other words, AdWords potentially isn’t worth the investment because the bids that you are paying for are lower than the revenue that you’re receiving from each visitor. So, you may want to explore other options that aren’t as expensive, such as advertising with Bing Ads or other lower costing solutions.

2. Hard to Compete With Big Companies

Because AdWords is a bit on the expensive side, most small businesses and startups are unable to compete with larger companies. In fact, Robert Kenney even wrote an article called “Google AdWords – Destroyer of Small Business.”But, what are the reasons that made Kenney have such strong feeling against AdWords?

Kenney argues that in the beginning AdWords was effective for small businesses. Anyone could could launch a campaign and drive in high-quality traffic at a fair price. However, as we previously mentioned, AdWords got pricey. Which means, for a budding company, there’s no way that they can compete with established and well-known brands.

Because larger companies have a consistent cash flow, they can afford to drop well over $300,000 per month on an AdWords campaign. They have the resources and time to do that. This means by the time an up and coming business launches, all of their relevant keywords have been taken, which in turn, raises the price.

Kenney uses the example of working with a skincare startup. He states that everything was good, such as the product and brand message, but major companies like L’Oreal and Estee Lauder already locked down terms like “moisturizer,” meaning that this startup would have to spend $5 or $7 per click for that term. That’s just too much for a startup to spend when competing with a bigger company.

3. Limited Number of Characters

One gripe that you’ll hear about AdWords is that there is a limit on the number of characters that you’re allowed; 25 in the headline, 35 each in the two lines of text and 35 in the display URL. While this isn’t exactly the end of the world, this restriction can make using AdWords a bit tricky.

On top of all the other tasks you have to do, you now have to brainstorm and come up with an attention-grabbing headline, keywords, the benefits of your product and some sort of call-to-action. That can be challenging to accomplish with a set amount of characters.  When I’m coming up with headlines, especially if I’m doing dynamic keywords insertion it becomes very hard to fit everything in there.  This can be a large problem for companies with longer names or keywords that are 25+ characters in just the name…think of the medical industry?  You may not even have enough characters for 1 word.

In short, you have to choose your words very carefully if you want to get the most out of AdWords.

4. Mistakes Can Cost You Dearly

We’re all human and it’s easy to make a mistake here and there. For example, there has probably been a time in your life where you failed to turn off the stove?  Adwords is much like the stove.  You’re paying for gas no matter if you remembered to turn it off or not.  I’ve forgotten to turn off ads for a client and cost myself thousands.  I’ve seen clients wasting hundreds of thousands of dollars on ad spend because they forgot to turn ads off.

Another problem. Let’s say that you made a spelling error in a keyword or neglected your landing page because you’ve been doing this whole AdWords campaign, Google is going to penalize you. While we understand that Google only wants to feature high quality websites, mistakes happen. And, you don’t want to lose your presence on Google because of a simple oversight.

I see people take down landing pages while directing clicks to these pages.  Google catches this, but sometimes you can spend thousands before this happens.

And, that’s not even getting into making a mistake during the implementation of the AdWords Conversion Tracking, like confusing it with Analytics. What this means is that you won’t be able to get real-time information, which could cost in gaining those so-important conversions.

5. It Doesn’t Fit Your Niche

Just because you’re working with the largest search engine in the world doesn’t mean that your audience is going to find you. Why? Because AdWords can be broad because it’s focused on the most relevant choice on the page. So, let’s say that you’re a landscaper that does everything from mowing, cleaning up a yard in the spring, planting trees and snow removal. How can you let people know all that information? They may search for “lawn care service” and get results that don’t reflect all of the services that you offer.

Of course, you could use Broad Match Modifier, but Google probably doesn’t want you to know because you’d be giving them less money.

For some markets, AdWords just doesn’t fit. It’s better to find an alternative that actually gels with your niche. For example, if you’re audience speaks Spanish you might want to try Intextual because that’s the market that they aim for. If you were in the software industry, then AdLandmark could be a better option than AdWords.

Before investing in an AdWords campaign, do some research on your audience and how to effectively reach them. It could turn out that they aren’t going to be effectively reached on Google.

Have you embarked on an AdWords campaign? If so, did it deliver results? Or, was it just a wasted of time and money?



Alok Singh

A Resume to carve your career

CV or curriculum vitae are the first mode of contact with the HR Manager and you. So as the saying goes, the first impression is the last impression.

Needlessly the resume has to strong and attractive enough to get selected for the first round of interview by the HR and the recruitment manager. A strong CV and good resume increases the chance of getting shortlisted for the job process. Before the HR managers know you it is through the resume only they will be able to analyse the talents and professionalism. Even the professional experience and expertise of the employee is visible through the CV. Moreover the job portal sites and the job consultancies, the recruiters search for the right candidates through the CV and the key skills. Not only the professional experience and expertise are reflected through the CV but other achievements, awards and recognition is also highlighted through the resume. Even the internship and projects are also mentioned in the resume. However there is a definite format of writing a CV.

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We cannot mention all the information haphazardly on the CV, it has to be mentioned in a proper systematic way or else there is no use of the CV and it won’t get shortlisted in any professional organization. This is where Writing 4 U lies forward than others as they deliver the most professional resume writing in Dubai. In Writing 4 U, the candidate has to provide all the necessary information to be mentioned in the resume, and our professional writers who expertise in writing the most professional CV will provide the most sought after CV. Needlessly to say that the CV made by our writers maximizes the chance of getting shortlisted in any professional organization.

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Social networking is the latest buzzing bee in the digital world. Everyone gets connected through the help of the social networking site like Facebook, Twitter, etc. It has become so popular that for connecting the professionals only LinkedIn has been developed.     It connects the topmost corporate professionals across the globe. Therefore the LinkedIn profile has to be built in such a way so that it gets noticed in the shortest possible time. In Writing 4 U, the writers are exclusively trained to build the best LinkedIn writing in Dubai. All you need to do is provide all the necessary information and our writer will develop the most exclusive LinkedIn and will help to connect with the professionals across the world and boost up your career.

Temporary fencing & its types

Fences are generally put to use in order to barricade some specific areas. Temporary fencing comes along with a wide array of benefits which are intended to fulfill every purpose of the customer. Each one of the temporary fences has been well suited for offering the highest level of satisfaction to the client. A temporary fence is used to serve as a visible safety of a particular property while defining its parameters. This is mainly done to ensure that proper security has been provided to the area concerned along with adopting various cost effective procedures. Installing a temporary fence is important for securing any designated area. Various construction sites are hugely benefited by means of proper installation of temporary fences. These fences are meant to set the construction site parameters. This can greatly reduce the risk of insurance claims being incurred by the business. Damages and accidents can be properly checked by means of installing temporary fences. These fences are mainly done to prevent miscellaneous onsite inventory. Since it is not about permanent fencing, hence there is absolutely no need of making the installation complicated by digging or drilling. There are different kinds of temporary fencing available which include the following:


  • Chain link fence: This is used to keep out people and small animals from entering into the designated area. It usually comes in a rolled form. It does not take much time to install and assemble the chain link fences. You are only required to unroll the rolled package form and your chain link temporary fence is ready.
  • Mesh fabric: These types of fences are lighter in weight and are more compact than the chain link ones. These are mainly used in events and festivals as they come along in different hues. If you are looking for a customized fit then you can go ahead and inform the company about the theme of the event and your requirements and you will get your custom built temporary fence ready. These fences do not have sharper edges and this is why they can be used in places where large number of crowd gets involved.


  • Poultry fence: When the terrain is hilly, all you need to use is the poultry fencing. It is a quite easy task to roll the poultry fences and install them on the ground.
  • Electrical fence: This one is important for offering security to larger animals.

Why is it important to install a portable toilet?

If you are planning to make an outdoor tour then make sure to hire a portable toilet for providing the guests with a hygienic experience.

Technology makes life easier and this is what has led to the discovery of some unimaginably convenient gadgets and goods which have given an altogether different meaning to our way of living life. Such has the level of technological dependence increased that we, humans cannot even think of a moment to stay without them. We are happy but not contented as there is a constant urge of getting some more convenient mechanical device which would be interesting enough to explore.


Out of all the modern day gadgets which we have been using since ages, did you ever think that someday you might be using a portable toilet and even better about a company developing such washroom closets and hiring them out for money? This happens to be the latest addition to the world of phenomenal technologies where you won’t be able to ignore the call of the nature even when you are partying hard in an open space devoid of any necessary amenities.

Nowadays, many events or programs are arranged in the middle of extensive fields. In such situations, it becomes important for the organizational team to arrange for all the essential requirements which are important for offering every invitee with an amazing experience. Events like fairs, open concerts, camping, picnics are all organized in vast expanses close to the nature. Food, clothing, sheltering all are managed somehow but when it comes to having a proper latrine, people do not bother that much. But this should not be the case. Installing a portable toilet hire is of maximum importance as it is strictly necessary to maintain adequate hygiene. Often family get-together are organized outdoor to get a change from the regular life. If one gets a portable toilet than it becomes easier for all the members to utilize proper sanitation facilities even in the middle of nowhere. Moreover, a portable latrine also comes to aid in providing security to the female members in the group. Big companies often go for periodic tours to distant lands, there also it is important to install such washroom closets with a motive of giving the employees all the basic amenities on safety, security and hygiene grounds. After all, one cannot just lead his guests to a background which is unhygienic and unsafe.


There are different companies who produce such mobile bathrooms with proper hand wash, water, towel and other sanitation facilities. Often these bathrooms are rented. The amount of rent varies according to the trip duration. Temporary fencing is also provided by many companies which is important to control the crowd from demarcating certain limits.

Opt for the perfect personal injury lawyer & recover your compensation

Recover your compensation amount by hiring a proper compensation lawyer who has got many years of experience and knows how to recover the amount from the accused.


In a situation where you have been injured and your pain has been neglected quite deliberately then you need to seek legal aid and that legal help comes under the section of personal injury lawsuit. It is always said that during the time of crisis, you need a true friend by your side healing up your wounds by assisting you to fight against the accused and recover the compensational amount. The friend who speaks words of wisdom in order to take the victim out of the social, mental and emotional trauma happens to be the personal injury lawyer. Many victims who are unaware of the presence of personal injury legal firms continue staying victimized and they do not get justice.


The legal workers work diligently in order to sort out the issues related to recovering of the amount of compensation from the accused. This amount comes to the aid of treating the victim from the trauma.

Fighting and abusing the accused party cannot go anywhere. Showing anger does not really help in settling down the issues. Moreover, it further causes a devastating impact on the victim which might let him terminate the proceedings in the middle. It is important to sort things out in a sensible way and this where the legal workers come to help. They study the matter properly, listen to the victim’s story and then accordingly take the case and eventually win it.


While hiring a personal injury lawyer, one must look for two features. He must be educate and well-experienced. On the basis of these he should be hired. If the legal worker does not have any proper education and experience in the field then he will not be able to come up with justified statements in favor of the victim and the case duration will keep on increasing and may never get ended at all. An ever pending lawsuit will cost the victim more and more money for every hearing. As it is said that taking necessary precautions is always better hence one must carry out an intense research while selecting the compensation lawyer. Once the victim is satisfied with the proper research then only he/she can start discussing the case with the legal firm. A proper legal worker who has got years of experience in this sector can boost up the confidence level in the victim and his family by educating him with different ways out in extracting the compensation from the accused.