Top 5 Reasons You Shouldn’t Use AdWords

We love Google. Seriously. Where would we be in both our personal and professional lives without it? Because Google is such a powerhouse, you would think that we would be big supporters of a service like AdWords.

Before we get too far ahead of ourselves, here’s a brief reminder on what exactly Google AdWords is.

In a nutshell, AdWords is Google’s paid advertising product. Have you ever seen those ads that appear at the top or side of your screen? Those are AdWords ads that a company paid for so that people will notice their business whenever they’re searching Google. And, they only have to pay whenever someone clicks on the ad. This is known as cost-per-click advertising (CPC).

In theory, this sounds like a great opportunity to expand your business. After all, people are on Google all the time and when they catch your ad, they will head to your site and you will gain more customers. Besides claiming about 80% of internet users, AdWords is also easy to launch and you can set a budget. Also, ads are placed at the right place during the right time.

Note:  I am a huge Adwords fan and manage millions of dollars in Adwords spend a month for some very large companies.  I love it.  But despite how much I love Adwords, it’s not for everyone.  Here are the top 5 reasons why your business shouldn’t be using AdWords.


1. You Pay For Clicks

Of course you know that with Google AdWords you’re paying for clicks. This wasn’t a problem a long time ago when rates were more reasonable, you know, pennies instead of dollars. The problem nowadays is that a startup or new business is dropping $5 or more per click to get people to visit their site. Sure. That may increase visitors because you’re appearing at the top of the Google search page, but it’s not guaranteeing customers.  Some clicks can be as high as around the $60 range per clicks.

What that boils down is that whenever someone clicks on your ad, you still have to pay Google, regardless if a sale was made or not. And, that becomes an issue whenever you have visitors who are just browsing the web with no intention in ever investing in your product or service.

In other words, AdWords potentially isn’t worth the investment because the bids that you are paying for are lower than the revenue that you’re receiving from each visitor. So, you may want to explore other options that aren’t as expensive, such as advertising with Bing Ads or other lower costing solutions.

2. Hard to Compete With Big Companies

Because AdWords is a bit on the expensive side, most small businesses and startups are unable to compete with larger companies. In fact, Robert Kenney even wrote an article called “Google AdWords – Destroyer of Small Business.”But, what are the reasons that made Kenney have such strong feeling against AdWords?

Kenney argues that in the beginning AdWords was effective for small businesses. Anyone could could launch a campaign and drive in high-quality traffic at a fair price. However, as we previously mentioned, AdWords got pricey. Which means, for a budding company, there’s no way that they can compete with established and well-known brands.

Because larger companies have a consistent cash flow, they can afford to drop well over $300,000 per month on an AdWords campaign. They have the resources and time to do that. This means by the time an up and coming business launches, all of their relevant keywords have been taken, which in turn, raises the price.

Kenney uses the example of working with a skincare startup. He states that everything was good, such as the product and brand message, but major companies like L’Oreal and Estee Lauder already locked down terms like “moisturizer,” meaning that this startup would have to spend $5 or $7 per click for that term. That’s just too much for a startup to spend when competing with a bigger company.

3. Limited Number of Characters

One gripe that you’ll hear about AdWords is that there is a limit on the number of characters that you’re allowed; 25 in the headline, 35 each in the two lines of text and 35 in the display URL. While this isn’t exactly the end of the world, this restriction can make using AdWords a bit tricky.

On top of all the other tasks you have to do, you now have to brainstorm and come up with an attention-grabbing headline, keywords, the benefits of your product and some sort of call-to-action. That can be challenging to accomplish with a set amount of characters.  When I’m coming up with headlines, especially if I’m doing dynamic keywords insertion it becomes very hard to fit everything in there.  This can be a large problem for companies with longer names or keywords that are 25+ characters in just the name…think of the medical industry?  You may not even have enough characters for 1 word.

In short, you have to choose your words very carefully if you want to get the most out of AdWords.

4. Mistakes Can Cost You Dearly

We’re all human and it’s easy to make a mistake here and there. For example, there has probably been a time in your life where you failed to turn off the stove?  Adwords is much like the stove.  You’re paying for gas no matter if you remembered to turn it off or not.  I’ve forgotten to turn off ads for a client and cost myself thousands.  I’ve seen clients wasting hundreds of thousands of dollars on ad spend because they forgot to turn ads off.

Another problem. Let’s say that you made a spelling error in a keyword or neglected your landing page because you’ve been doing this whole AdWords campaign, Google is going to penalize you. While we understand that Google only wants to feature high quality websites, mistakes happen. And, you don’t want to lose your presence on Google because of a simple oversight.

I see people take down landing pages while directing clicks to these pages.  Google catches this, but sometimes you can spend thousands before this happens.

And, that’s not even getting into making a mistake during the implementation of the AdWords Conversion Tracking, like confusing it with Analytics. What this means is that you won’t be able to get real-time information, which could cost in gaining those so-important conversions.

5. It Doesn’t Fit Your Niche

Just because you’re working with the largest search engine in the world doesn’t mean that your audience is going to find you. Why? Because AdWords can be broad because it’s focused on the most relevant choice on the page. So, let’s say that you’re a landscaper that does everything from mowing, cleaning up a yard in the spring, planting trees and snow removal. How can you let people know all that information? They may search for “lawn care service” and get results that don’t reflect all of the services that you offer.

Of course, you could use Broad Match Modifier, but Google probably doesn’t want you to know because you’d be giving them less money.

For some markets, AdWords just doesn’t fit. It’s better to find an alternative that actually gels with your niche. For example, if you’re audience speaks Spanish you might want to try Intextual because that’s the market that they aim for. If you were in the software industry, then AdLandmark could be a better option than AdWords.

Before investing in an AdWords campaign, do some research on your audience and how to effectively reach them. It could turn out that they aren’t going to be effectively reached on Google.

Have you embarked on an AdWords campaign? If so, did it deliver results? Or, was it just a wasted of time and money?



Alok Singh


Highlight Dissertation in Your CV writing in Dubai

Getting your first job may not be easy. But if you properly mention your dissertation in the CV and know the tricks of smart CV writing in Dubai, you might crack the first interview of your life!


Getting your first job is not easy. If you plan for your career in advance and choose your course accordingly, that will help you to get a good job as soon as you earn your academic certificate. Most students are eyeing for courses that have dissertation included in the course. Employers value your dissertation or final year project. The project gives them a fair idea about how deeply you have studied your specialization subject. For those students, who need dissertation help in Dubai, is there to assist them.

The process of Dissertation

The dissertation is part of your learning cycle. You need to plan it properly and if you follow the below mentioned points, you are going to complete the final year project in college or university with success.

  • Choose your areas of interest. If you choose the right subject that is interesting to others and to you, you will be able to move on with your subject with ease.
  • Discuss with your dissertation guide. There will be a professor or dissertation guide in your area of study, who will be your project guide. Discuss with him your subject. Of course, give him multiple alternatives such that he can suggest the most appropriate subject for you.
  • Study in depth. Once your subject is finalized, study in depth about it. Gather about the previous research work done on the subject.
  • Maintain a workflow. Start the project at full pace and keep track on the progress you are making on it. If you are lacking confidence about completing the dissertation process, you can seek for dissertation help in Dubai.


How can dissertation help to shape up your professional career?

For your first job, you can’t show any previous work experience. What you can do is to highlight your final year project in the CV. If you are having difficulty about preparing your first CV, then is there. The experts from the website guide you for CV writing in Dubai.

Focusing on the project work in the CV is very important for the following reasons:

  • Your first job may be related to your subject of specialization. So, how well you know your subject, depends on highlighting your knowledge through dissertation. Your future employer may be more interested to recruit you if you have a smart CV with focus on dissertation in the CV.
  • The dissertation shows your capability about doing in-depth research about any subject. A successfully completed dissertation project shows how organized, hard working and dedicated student you are. So, include your academic success properly in the CV.

In the end, you should remember that CV writing is an art. Mentioning elaborately your dissertation on your CV might secure the first job for you in Dubai. So, once you complete your project, consult with an expert about CV writing in Dubai. He will tell you about the trick of cracking your first interview with a nicely prepared CV along with details of dissertation.


A Resume to carve your career

CV or curriculum vitae are the first mode of contact with the HR Manager and you. So as the saying goes, the first impression is the last impression.

Needlessly the resume has to strong and attractive enough to get selected for the first round of interview by the HR and the recruitment manager. A strong CV and good resume increases the chance of getting shortlisted for the job process. Before the HR managers know you it is through the resume only they will be able to analyse the talents and professionalism. Even the professional experience and expertise of the employee is visible through the CV. Moreover the job portal sites and the job consultancies, the recruiters search for the right candidates through the CV and the key skills. Not only the professional experience and expertise are reflected through the CV but other achievements, awards and recognition is also highlighted through the resume. Even the internship and projects are also mentioned in the resume. However there is a definite format of writing a CV.

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We cannot mention all the information haphazardly on the CV, it has to be mentioned in a proper systematic way or else there is no use of the CV and it won’t get shortlisted in any professional organization. This is where Writing 4 U lies forward than others as they deliver the most professional resume writing in Dubai. In Writing 4 U, the candidate has to provide all the necessary information to be mentioned in the resume, and our professional writers who expertise in writing the most professional CV will provide the most sought after CV. Needlessly to say that the CV made by our writers maximizes the chance of getting shortlisted in any professional organization.

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Social networking is the latest buzzing bee in the digital world. Everyone gets connected through the help of the social networking site like Facebook, Twitter, etc. It has become so popular that for connecting the professionals only LinkedIn has been developed.     It connects the topmost corporate professionals across the globe. Therefore the LinkedIn profile has to be built in such a way so that it gets noticed in the shortest possible time. In Writing 4 U, the writers are exclusively trained to build the best LinkedIn writing in Dubai. All you need to do is provide all the necessary information and our writer will develop the most exclusive LinkedIn and will help to connect with the professionals across the world and boost up your career.

Shade cloth & its types

The ultra violet rays of the sun cause huge damage to our environment than we can ever imagine. It can be dangerous to be out in the sun for a long period of time especially when the powerhouse of heat overheads us. If we spend too much time out in the sun then it can not only damage our skin but will also lead to some serious health hazards. The ultraviolet radiation does not only cause harm to the humans but the plants and animals also get duly affected. Young plants are prone to get damaged excessively owing to the extensive heat. Their delicate structures are devastated by the scorching rays of the hot sun.

Given the various ways by which the sun and its ultra violet rays can affect our environment, the health conscious souls have started making their way towards using various products like the shade cloth which protect them from the unbearable heat of the sun. The sun protective shade cloth is made to be available in different sizes and also caters to the varying necessities of mankind. It is a versatile sun protecting product which finds use in blocking out the harmful ultra violet radiation and providing adequate shade on porches.

These are used for various purposes and are also available in a wide variety of hues. They are basically of two types; one is the knitted one whereas the other one is the woven variety.

You can find the former one which is the knitted variety in people’s homes. Many people use the knitted shade cloth for shading their patios as well as porches. Apart from having more alluring appearance, the knitted variety is also quite popular for holding up to wear and tear for a longer period of time.

The woven variety is not that much expensive as compared to that of the knitted ones. The threads of a woven cloth mainly run in one direction and this is what reduces its cost of production. These types of cloths mainly find use in the agricultural fields or in construction purposes to check the soil erosion. These are available mostly in black colors.


The shade cloth is used in the garden for cutting down on the glare and heat and prevent the plants from drying out due to over exposure to heat.

If you are looking forward to get hold of a shade cloth, then make sure to contact a reputed firm manufacturing the same which can help you in choosing the right one.

Resume writing and LinkedIn writing in Dubai

For any professional, their Resume is the first medium to communicate with the corporate houses. When we go for an interview, the first thing which our interviewer requires is the resume.

Our entire academic and professional experience gets reflected through our resume. Suppose in an interview, no one knows us personally or our professional expertise and talents.

It is only through the resume that they have an idea of our experience and expertise. Even the job portal sites, the recruiters search for the candidate through the help of the resume and our key skills. So while writing the resume we need to make sure of the prime point that this has to be of accurate information and transparent regarding our entire academic and professional experience and expertise. Our achievements and awards and recognitions should also be highlighted in our resume. Moreover if we are involved with the internship or projects and have completed that successfully that also need to be reflected on the resume. However there has to be a proper format of resume writing. We can juggle all information in the resume, it needs to be arranges systematically and has to be written in proper format. This is where Writing 4 U comes to provide the best resume writing in Dubai. All you need to do is that provide all the information to be mentioned in the resume and you can be rest assured that your resume will be made of top quality and of exquisite formatting so that you are bound to get selected in any corporate house for any interview.


Like Facebook is best social networking media to connect the social life, LinkedIn is the best and the only corporate networking site to connect all the corporate professionals. Even the big corporate houses and the MNC search for the right candidate through LinkedIn. So there has to be a proper way to build up your LinkedIn profile in order to get noticed within the shortest span of time and get connected with the proper professionals and the corporate houses. The writers in Writing 4 U are specially trained to build up the best LinkedIn profile and provide the best LinkedIn writing in Dubai. Provide all the information to be provided within the profile and connect with all the high ended professionals through which the career can be developed and should reach the peak of the success.


Temporary fencing & its types

Fences are generally put to use in order to barricade some specific areas. Temporary fencing comes along with a wide array of benefits which are intended to fulfill every purpose of the customer. Each one of the temporary fences has been well suited for offering the highest level of satisfaction to the client. A temporary fence is used to serve as a visible safety of a particular property while defining its parameters. This is mainly done to ensure that proper security has been provided to the area concerned along with adopting various cost effective procedures. Installing a temporary fence is important for securing any designated area. Various construction sites are hugely benefited by means of proper installation of temporary fences. These fences are meant to set the construction site parameters. This can greatly reduce the risk of insurance claims being incurred by the business. Damages and accidents can be properly checked by means of installing temporary fences. These fences are mainly done to prevent miscellaneous onsite inventory. Since it is not about permanent fencing, hence there is absolutely no need of making the installation complicated by digging or drilling. There are different kinds of temporary fencing available which include the following:


  • Chain link fence: This is used to keep out people and small animals from entering into the designated area. It usually comes in a rolled form. It does not take much time to install and assemble the chain link fences. You are only required to unroll the rolled package form and your chain link temporary fence is ready.
  • Mesh fabric: These types of fences are lighter in weight and are more compact than the chain link ones. These are mainly used in events and festivals as they come along in different hues. If you are looking for a customized fit then you can go ahead and inform the company about the theme of the event and your requirements and you will get your custom built temporary fence ready. These fences do not have sharper edges and this is why they can be used in places where large number of crowd gets involved.


  • Poultry fence: When the terrain is hilly, all you need to use is the poultry fencing. It is a quite easy task to roll the poultry fences and install them on the ground.
  • Electrical fence: This one is important for offering security to larger animals.

Why is it important to install a portable toilet?

If you are planning to make an outdoor tour then make sure to hire a portable toilet for providing the guests with a hygienic experience.

Technology makes life easier and this is what has led to the discovery of some unimaginably convenient gadgets and goods which have given an altogether different meaning to our way of living life. Such has the level of technological dependence increased that we, humans cannot even think of a moment to stay without them. We are happy but not contented as there is a constant urge of getting some more convenient mechanical device which would be interesting enough to explore.


Out of all the modern day gadgets which we have been using since ages, did you ever think that someday you might be using a portable toilet and even better about a company developing such washroom closets and hiring them out for money? This happens to be the latest addition to the world of phenomenal technologies where you won’t be able to ignore the call of the nature even when you are partying hard in an open space devoid of any necessary amenities.

Nowadays, many events or programs are arranged in the middle of extensive fields. In such situations, it becomes important for the organizational team to arrange for all the essential requirements which are important for offering every invitee with an amazing experience. Events like fairs, open concerts, camping, picnics are all organized in vast expanses close to the nature. Food, clothing, sheltering all are managed somehow but when it comes to having a proper latrine, people do not bother that much. But this should not be the case. Installing a portable toilet hire is of maximum importance as it is strictly necessary to maintain adequate hygiene. Often family get-together are organized outdoor to get a change from the regular life. If one gets a portable toilet than it becomes easier for all the members to utilize proper sanitation facilities even in the middle of nowhere. Moreover, a portable latrine also comes to aid in providing security to the female members in the group. Big companies often go for periodic tours to distant lands, there also it is important to install such washroom closets with a motive of giving the employees all the basic amenities on safety, security and hygiene grounds. After all, one cannot just lead his guests to a background which is unhygienic and unsafe.


There are different companies who produce such mobile bathrooms with proper hand wash, water, towel and other sanitation facilities. Often these bathrooms are rented. The amount of rent varies according to the trip duration. Temporary fencing is also provided by many companies which is important to control the crowd from demarcating certain limits.

Opt for the perfect personal injury lawyer & recover your compensation

Recover your compensation amount by hiring a proper compensation lawyer who has got many years of experience and knows how to recover the amount from the accused.


In a situation where you have been injured and your pain has been neglected quite deliberately then you need to seek legal aid and that legal help comes under the section of personal injury lawsuit. It is always said that during the time of crisis, you need a true friend by your side healing up your wounds by assisting you to fight against the accused and recover the compensational amount. The friend who speaks words of wisdom in order to take the victim out of the social, mental and emotional trauma happens to be the personal injury lawyer. Many victims who are unaware of the presence of personal injury legal firms continue staying victimized and they do not get justice.


The legal workers work diligently in order to sort out the issues related to recovering of the amount of compensation from the accused. This amount comes to the aid of treating the victim from the trauma.

Fighting and abusing the accused party cannot go anywhere. Showing anger does not really help in settling down the issues. Moreover, it further causes a devastating impact on the victim which might let him terminate the proceedings in the middle. It is important to sort things out in a sensible way and this where the legal workers come to help. They study the matter properly, listen to the victim’s story and then accordingly take the case and eventually win it.


While hiring a personal injury lawyer, one must look for two features. He must be educate and well-experienced. On the basis of these he should be hired. If the legal worker does not have any proper education and experience in the field then he will not be able to come up with justified statements in favor of the victim and the case duration will keep on increasing and may never get ended at all. An ever pending lawsuit will cost the victim more and more money for every hearing. As it is said that taking necessary precautions is always better hence one must carry out an intense research while selecting the compensation lawyer. Once the victim is satisfied with the proper research then only he/she can start discussing the case with the legal firm. A proper legal worker who has got years of experience in this sector can boost up the confidence level in the victim and his family by educating him with different ways out in extracting the compensation from the accused.

Events in Kolkata and suburbs

Apart from the national and international news, how many of us read the regional news?? The answer is a quite a large number of people. In fact the people living in the suburban region of Kolkata are more interested to know the regional news, as that affects them the most. The regional news in Kolkata covers a huge location as that includes all the suburban and the nearby locations, apart from the main metropolitan city. During certain times, it has been observed that the citizens are more inquisitive about the regional news than the national or international news.


Evolution of regional news in Kolkata:

During the initial days, print media and broadcasting media, mainly focussed on the national and the international based news stories. Slowly and steadily they understood the nerve of the readers and concentrated on the regional news. There are several regional news channels and newspapers in Kolkata, and in order to compete with each other, journalism has become commercial. Nowadays each of the television networks has at least one news channel. For instance, one of the private television channel, have their news channel in almost every regional language. Thus the viewers are aware the channel will provide them with all kinds of regional languages, making it easier for the people to follow the news. Thus it is quite obvious; viewers will prefer that news channel to others.

Focus of the regional news in Kolkata:

Presently, the sex scandals, false cases, juvenile violence and other dramatic situations are the main headlines of the regional news in Kolkata. As days are passing by, Kolkata, the City of Joy is becoming more and more unsafe. The regional locations of Kolkata comprised of the city outskirts, the adjoining areas of the city and also the surrounding areas of the city. The political ideas and the criminal offences are the main regional news.

Future of the regional news in Kolkata:

In the present day world, it can be noticed, that most of the news becomes breaking news or the headline of news. In the rat race of all the print and broadcasting media, everyone is in search of byte or scoop. Currently, the channels due to the 24 hour format do not have enough time to create a convincing news story for the viewers. Same with the newspapers, as most of the pages are filled with the advertisements.


The Growth and Development of Online News Portals

Media houses are using the internet to reshape their dissemination structure. They are publishing news online and re-modelling newspaper publishing on websites, taking the advantage of blogging and web feeds in every hour or less than that.

When the internet had its successful introduction in the early 1990’s, probably, no one did think about its immense success in every aspect of our life. Utilizing its power of e-governance (electronic governance), it has made the world- a global village.  Now it has become the lifeline of modern telecommunication system. The internet has covered almost sectors, superseding the other types of communications.


Having effective role and massive power of data transformation and dissemination of information, media professionals wanted its successful implementation in their domain. They discern that the internet will be the most powerful means in this transitional period- when the information society is transforming into a knowledge society. Local and national government, too, encouraged this endeavour, discerning this effective means can make a significant social change by making a very good voter. To be more precise, almost all nations understood that this medium could bring mass awareness promptly. By means of it, governments can motivate the masses towards a common goal of achieving something with their least possible efforts. With the aid of it, media and presses tried to broadcast information to aware people about the daily happenings and current affairs round the world.

Since then to date, media are in their utmost endeavours to inform people about their surroundings to make them aware of social, political cultural and economic conditions of a state, country and the world, as well. This awareness helps people to be transformed from an informative people to knowledge people to render us a knowledge society. This knowledge society has the power to cope with different social and political situations.

Consequently, different media have used it to reshape their dissemination structure with the aid of it. They are publishing news online. They have remodeled newspaper publishing on websites. They are taking the advantage of blogging and web feeds in every hour or less than that. These online news portals not only can cover the whole hemisphere, but also require minimal skills in coding with JavaScript and HTML.