Tag Archives: Alok Singh

Top 5 Reasons You Shouldn’t Use AdWords

We love Google. Seriously. Where would we be in both our personal and professional lives without it? Because Google is such a powerhouse, you would think that we would be big supporters of a service like AdWords.

Before we get too far ahead of ourselves, here’s a brief reminder on what exactly Google AdWords is.

In a nutshell, AdWords is Google’s paid advertising product. Have you ever seen those ads that appear at the top or side of your screen? Those are AdWords ads that a company paid for so that people will notice their business whenever they’re searching Google. And, they only have to pay whenever someone clicks on the ad. This is known as cost-per-click advertising (CPC).

In theory, this sounds like a great opportunity to expand your business. After all, people are on Google all the time and when they catch your ad, they will head to your site and you will gain more customers. Besides claiming about 80% of internet users, AdWords is also easy to launch and you can set a budget. Also, ads are placed at the right place during the right time.

Note:  I am a huge Adwords fan and manage millions of dollars in Adwords spend a month for some very large companies.  I love it.  But despite how much I love Adwords, it’s not for everyone.  Here are the top 5 reasons why your business shouldn’t be using AdWords.

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1. You Pay For Clicks

Of course you know that with Google AdWords you’re paying for clicks. This wasn’t a problem a long time ago when rates were more reasonable, you know, pennies instead of dollars. The problem nowadays is that a startup or new business is dropping $5 or more per click to get people to visit their site. Sure. That may increase visitors because you’re appearing at the top of the Google search page, but it’s not guaranteeing customers.  Some clicks can be as high as around the $60 range per clicks.

What that boils down is that whenever someone clicks on your ad, you still have to pay Google, regardless if a sale was made or not. And, that becomes an issue whenever you have visitors who are just browsing the web with no intention in ever investing in your product or service.

In other words, AdWords potentially isn’t worth the investment because the bids that you are paying for are lower than the revenue that you’re receiving from each visitor. So, you may want to explore other options that aren’t as expensive, such as advertising with Bing Ads or other lower costing solutions.

2. Hard to Compete With Big Companies

Because AdWords is a bit on the expensive side, most small businesses and startups are unable to compete with larger companies. In fact, Robert Kenney even wrote an article called “Google AdWords – Destroyer of Small Business.”But, what are the reasons that made Kenney have such strong feeling against AdWords?

Kenney argues that in the beginning AdWords was effective for small businesses. Anyone could could launch a campaign and drive in high-quality traffic at a fair price. However, as we previously mentioned, AdWords got pricey. Which means, for a budding company, there’s no way that they can compete with established and well-known brands.

Because larger companies have a consistent cash flow, they can afford to drop well over $300,000 per month on an AdWords campaign. They have the resources and time to do that. This means by the time an up and coming business launches, all of their relevant keywords have been taken, which in turn, raises the price.

Kenney uses the example of working with a skincare startup. He states that everything was good, such as the product and brand message, but major companies like L’Oreal and Estee Lauder already locked down terms like “moisturizer,” meaning that this startup would have to spend $5 or $7 per click for that term. That’s just too much for a startup to spend when competing with a bigger company.

3. Limited Number of Characters

One gripe that you’ll hear about AdWords is that there is a limit on the number of characters that you’re allowed; 25 in the headline, 35 each in the two lines of text and 35 in the display URL. While this isn’t exactly the end of the world, this restriction can make using AdWords a bit tricky.

On top of all the other tasks you have to do, you now have to brainstorm and come up with an attention-grabbing headline, keywords, the benefits of your product and some sort of call-to-action. That can be challenging to accomplish with a set amount of characters.  When I’m coming up with headlines, especially if I’m doing dynamic keywords insertion it becomes very hard to fit everything in there.  This can be a large problem for companies with longer names or keywords that are 25+ characters in just the name…think of the medical industry?  You may not even have enough characters for 1 word.

In short, you have to choose your words very carefully if you want to get the most out of AdWords.

4. Mistakes Can Cost You Dearly

We’re all human and it’s easy to make a mistake here and there. For example, there has probably been a time in your life where you failed to turn off the stove?  Adwords is much like the stove.  You’re paying for gas no matter if you remembered to turn it off or not.  I’ve forgotten to turn off ads for a client and cost myself thousands.  I’ve seen clients wasting hundreds of thousands of dollars on ad spend because they forgot to turn ads off.

Another problem. Let’s say that you made a spelling error in a keyword or neglected your landing page because you’ve been doing this whole AdWords campaign, Google is going to penalize you. While we understand that Google only wants to feature high quality websites, mistakes happen. And, you don’t want to lose your presence on Google because of a simple oversight.

I see people take down landing pages while directing clicks to these pages.  Google catches this, but sometimes you can spend thousands before this happens.

And, that’s not even getting into making a mistake during the implementation of the AdWords Conversion Tracking, like confusing it with Analytics. What this means is that you won’t be able to get real-time information, which could cost in gaining those so-important conversions.

5. It Doesn’t Fit Your Niche

Just because you’re working with the largest search engine in the world doesn’t mean that your audience is going to find you. Why? Because AdWords can be broad because it’s focused on the most relevant choice on the page. So, let’s say that you’re a landscaper that does everything from mowing, cleaning up a yard in the spring, planting trees and snow removal. How can you let people know all that information? They may search for “lawn care service” and get results that don’t reflect all of the services that you offer.

Of course, you could use Broad Match Modifier, but Google probably doesn’t want you to know because you’d be giving them less money.

For some markets, AdWords just doesn’t fit. It’s better to find an alternative that actually gels with your niche. For example, if you’re audience speaks Spanish you might want to try Intextual because that’s the market that they aim for. If you were in the software industry, then AdLandmark could be a better option than AdWords.

Before investing in an AdWords campaign, do some research on your audience and how to effectively reach them. It could turn out that they aren’t going to be effectively reached on Google.

Have you embarked on an AdWords campaign? If so, did it deliver results? Or, was it just a wasted of time and money?

 

Thanks,

Alok Singh

Why Sites Were Hit by Google Penguin 2.1- Who Got Hit?

Obviously, Penguin 2.1 seems to have recognized more recent link spam – those link spam that were created at a later time frame than the Penguin 2.0 rollout in May, Gabe said.

Of that link spam, Gabe said the following represent the culprits:

  • Forum spam: This includes comments in forums with exact match anchor text links.
  • Forum bio spam: Biographies of forum users containing exact match anchor text links.
  • “Do follow” blogs: Blogs that don’t add nofollow to the links posted. “Let’s face it,” Gabe said. “Being listed on do-follow resource sites can absolutely send Google a signal that you are trying to game links.”
  • Blogroll spam: Watch for blogroll links gone wrong. “Some may be fine,” Gabe said. “If you are unsure which ones are bad versus good, ask for help from a seasoned SEO.”
  • Spammy directories: If you’ve used spammy directories in the past, and still have links out there, Gabe said “nuke them, have them nofollowed, or disavow them.”
  • Blog comment signature spam: Google seems to be targeting these links even when they’re not followed, Gabe said.

Gabe also identified a new culprit: classified sites displaying up with large artificial, unnatural links resulting in location sites. He also said that, unfortunately, he has seen evidence of negative SEO rearing its ugly head during Penguin.2.1. raising its unpleasant head during Penguin 2.1.

I saw an entire business category (in a geo area) get hit with spammy links. That seemed very suspicious. All the business owners (who are competitors) were all blindsided.”

Tips and Recovery 

  • Understand that Penguin intensely objectives artificial unnatural links. Your new content and public action won’t induce a restoration.
  • Thoroughly evaluate your link information, while keeping a eager eye on exact match and rich anchor text. That’s what Penguin objectives.
  • Remove those links if you can, and disavow the remaining links. And use the domain operator in the disavow file when the domain is low-quality. Don’t try and target specific URLs on a spammy domain, when you can nuke the entire domain.
  • Make sure more  spam links are not being added as time goes on.  business owners think they cleaned up their situation, only to get hit harder during Penguin 2.1. After checking their link profiles, you can clearly see more spammy links were added during the spring, summer, and fall. This is what got them hit by Penguin 2.1.
  • Move fast and be aggressive. Penguin recoveries during Panda updates, so there is a possibility of recovery prior to the next official Penguin update.

How to Recover Penguin Hit

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Kathy Brownish took the level next to discuss how to recover  algorithm updates affecting a site. Penguin is an algorithmic recognition, so you likely won’t have any information or any messages  in Google webmaster Tool or guide activities detailed. So the visitors fall will be the greatest signal cross-referenced to algorithmic up-dates.

Next phase is to eliminate any issue links and then be individual as it’s not an immediate restoration. Inquiring a reconsideration is not going to help in these situations. The criteria has to identify that the links you have eliminated are gone.

For manual actions link activities, you have site-wide and limited Penalties. Look at the reports in Webmaster Tools  to see what activity was taken and what the purpose is for the Penalties.

Identifying links can be complicated. So be sure you look at every sector in your link information, but don’t fear about analyzing each and every link if you have countless numbers arriving from the same sector. Instead, select a example and figure out if the link arriving from the sector are excellent or bad overall.

Categorize the links for performance after determining them, Brownish said. You can group them together in groups such as “blogs,” “links from the same ‘C’ prevent,” “links from feedback,” etc. You can divvy up the perform between associates this way.

Here’s a five-step way to fresh up links that Brownish said they use at Rock Forehead Consulting:

  1. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on.
  2. Categorize the links as previously mentioned.
  3. Examine the links and determine if they are good or bad.
  4. Get contact info through social, email, or snail mail.
  5. Be polite when you contact the webmaster. Don’t blame them, but be persistent.

After you’ve done all you can and if you’ve had no fortune, you can try the Google Disavow Tool to disavow the links.  Device to disavow the links. If you have had fortune in washing up your links, you can publish a reconsideration demand in those days.

When posting a reconsideration demand, you need thorough certification to demonstrate the critic at Search engines that you’ve done all you can to fresh up your website. Adhere to the important points and tell the tale. Describe how it occurred, how you washed it up, and that it won’t occur again.

At the same time you are cleaning up links, you should be building great links through quality content. This is how you can ultimately pull through those penalties.

Why Is SEO Important For Your Website?

Chances are that if you own a business or at least have something (services, product, talent or just simply ideas) that you would like people to know about, you have already created a website and are trying hard to put a word out into the world through it. Hence, it is clear that you are very much aware of the fact that in modern times without having an online presence, it is almost impossible to get people to notice you. Now, while creating an online presence is almost too easy these days, it is getting noticed that forms the more difficult aspect of the task. This is especially true if you happen to own a business. Putting up a website is comparatively easier than quickly making a name for your business in these increasingly competitive times.

However, what is the use of having a business that nobody knows about? What is the use of having a website that nobody visits? Sure, you can just sit tight and hope that somebody would take notice of your website sooner than later; but also keep in mind that when it is success you are aiming at, leaving things to chances and hoping that everything goes your way are luxuries that you really cannot afford. Hence, you must look for ways to make your online presence more visible to prospective buyers and there is hardly a better way to do this than Search Engine Optimization or what is better known as SEO.

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A business will only develop online when it is advertised on the lines of SEO. In addition, sceptics who still doubt the need of SEO must realize that 75 percent of the whole organic traffic does not go past the first Search Engine Results Page (SERP) of Google, Bing, Yahoo, etc. Also, around the range of 53 percent of them tend to visit just the sites that rank within the top 10. Techniques like link building, content development, code optimization, on-page SEO, Social Media Optimization (SMO), Pay Per Click (PPC), video creation, etc work to give your website a new boost and thereby propel it to newer heights of success. And in case of business websites, better traffic almost always means better sales and better ROI. 

The search marketing industry continues to grow and change. Gone are those days when you would have to run as fast you could to stay aware of Google’s algorithmic keyword and link building strategies. The new SEO focuses on customer optimization strategy (COS), it includes thorough content campaign that incorporates the old SEO (which is not dead, by the way). It realizes exactly what the clients need in social and digital media through user generated content (UGC). Thus, we optimize to the customer sentiments since the web crawler is currently just a way to achieve the goal, a conversion.

My SEO Strategy

There are so many different SEO strategies; and different SEO experts will offer you with their favourite SEO technique. Have a look at the factors I consider while developing the right SEO strategy for your website:-

  • Your business
  • Your keywords
  • Your keyword’s competition
  • The age of your business
  • The previous SEO strategy used on your website.
  • The on-page and off-page SEO

The Six Important SEO Stages

When you hire the best Search engine guy for your website, you can always expect the best results. Have a look at the six important stages which helps me to get your website on the First page:-

  • The first free analysis/consultation of your website.
  • Detailed Keyword research analysis
  • A complete website review
  • SEO strategy development
  • Implementation of the strategy
  • Your first success party (Of course, I will be there).

Call Me Now

If you are looking for some recent updates on SEO or how I will help you to get your website on the top page, give me a call now. I will be happy to share some great inputs with you. Thanks for browsing my website!

Alok Singh